About Paul
Leadership under pressure has been the constant thread through my life and work.
Long before boardrooms and businesses, I learned what it means to lead when conditions are uncertain, information is incomplete, and decisions actually matter.
That experience has shaped how I work with founders and leadership teams today.
“Paul is inspiring and he delivers. Following his lead will unfold fabulous results!”
— Eddie Jordan - Serial Entrepreneur & Founder Jordan F1 Grand Prix
A Personal Note
I started my career at sea.
Not in calm waters — but in environments where small crews, changing conditions, and real consequences demanded clarity, trust, and calm decision-making.
At sea, leadership isn’t theoretical.
You don’t get time to debate, posture, or hide behind process.
You make decisions, you communicate clearly, and you take responsibility for outcomes.
Those lessons stayed with me when I came ashore.
Business & Leadership Experience
Paul Adamson is a former professional sailor who later brought his leadership experience into business.
He played a senior role in the turnaround of Oyster Yachts, helping rebuild trust in the brand and grow the forward order book to over £185 million during a period of significant pressure and change.
Since then, Paul has worked with founders, leadership teams, and owner-led businesses navigating growth, complexity, and transition — helping them address the people and execution challenges that sit beneath stalled momentum.
Across every engagement, his focus remains the same: bringing calm, clarity, and forward motion when it matters most.
Why Founders Trust Him
Founders don’t work with Paul for motivation.
They work with him because:
He has led under real pressure, not simulated conditions
He doesn’t intellectualise problems — he helps solve them
He understands how people, execution, and momentum interact
He brings calm thinking when leaders are carrying a lot
Paul is also married to a dentist and is a partner in a growing UK dental group, giving him real ownership exposure and first-hand experience of leading teams where performance, people, and trust are felt every day.
This combination of lived leadership, business accountability, and ownership perspective allows him to operate as a trusted external voice — not a detached advisor.
How He Works
Paul’s work is practical, contained, and grounded.
There are no long reports.
No unnecessary frameworks.
No performance for the sake of it.
Instead, he helps leaders:
See clearly
Think calmly
Make better decisions
Restore momentum inside their teams
Sometimes that work begins from the stage.
Sometimes it happens quietly inside the business.
The goal is always the same: clarity, alignment, and forward motion under pressure.
A Note on Approach
Paul believes leadership doesn’t need to be loud to be effective.
In moments of pressure, what teams and founders need most is:
Steadiness
Honesty
Someone who can help them see a way forward
That’s the role he plays.
A short, confidential conversation to bring clarity — no obligation, no pressure.
Watch Paul’s Intro Video
“The results have been outstanding, the team love him and their energy is palpable.”
— Patrick Rigney - CEO & Owner, The Shed Distillery
